CLEAR AS A BELL:
HEARING AIDS FOR THE MASSES

BASES RETAIL INNOVATION INSIGHTS

With the federal government passing the Over-the-Counter Hearing Aid Act in 2017, OTC Hearing Aids are on the brink of reshaping the landscape of audiology. With that will come new entrants, exciting innovation, and broader availability to expand engagement with the estimated 28MM+ adults in the US1 that could benefit from the use of hearing aids.

 

Nielsen BASES surveyed 500+ people with hearing loss in the US to uncover insights that will drive their purchase behavior when Hearing Aids become available without a prescription.  Whether you’re an established player in the Hearing Aids category or a new entrant, BASES’ insights will help shape a smarter marketing strategy.

 

To learn more, fill out the form below or reach out to your BASES business partner.

 

1 Storm, K. (2020, January 14). Hearing Aid Unit Sales Increase by 6.5% in 2019. Retrieved November 09, 2020, from https://www.hearingreview.com/ inside-hearing/industry-news/hearing-aid-unit-sales-increased-by-6-5-in-2019