USING REAL DATA TO ENTER THE RETAIL SPACE

To prove that their offering was different from anything else in the section, Vitamin Owned Brand, Needs from Nature, utilized BASES Retail Ready solution as an analytical foundation to get their offering on shelf. 

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KEY QUESTIONS

Needs from Nature had to understand key dynamics before going to the retailer:

COMPETITION

Understand interaction with competition and determine who the brand could replace.

INCREMENTALITY

Explore incremental revenue potential with category buyers, non-buyers and other strategic segments.

PREFERENCE BY RETAILER

Identify preference strength by channels and competitive retailers.

PRIVATE LABEL

Analyze interaction with retailer's other private label offerings.

READY FOR RETAIL?

1.

USE COMPETITIVE ANALYTICS

You need predictive data to secure valuable distribution over your competition.

2.

BUILD A RELEVANT STORY

You need an objective method to build a sell-in approach that will resonate with the buyer.

3.

WIN MORE DISTRIBUTION

You need an easier, fast way to build sell-in stories for your innovations to win more distribution.

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