INNOVATION BEST PRACTICES WHITE PAPER:

The Global Challenge: Identifying Propositions That Win in Multiple Markets

 

Globally, the middle class is growing and consumers in emerging markets are gaining more purchasing power. This represents a massive opportunity for marketers and CPG companies to satisfy the needs of consumers across the world. However, many brands struggle to identify a single positioning that competes effectively across different markets. This white paper explains how evolutionary optimization can address this challenge, allowing hundreds of consumers across markets to collaborate jointly on messaging development.

 

Learn:

  • Major challenges brands experience when going global
  • How evolutionary optimization identifies propositions that win in multiple markets while also saving time and money