DESIGN AUDIT SERIES
looking cool in the frozen aisle
DESIGN AUDIT SERIES
looking cool in the frozen aisle
Package design is more important than ever for categories in search of new growth opportunities, such as frozen entrees. Which US frozen meals are swaying consumers at shelf with compelling designs—and what lessons can they teach us about creating powerful packages? A new Nielsen study has the answers.
Package design is more important than ever for categories in search of new growth opportunities, such as frozen entrees. Which US frozen meals are swaying consumers at shelf with compelling designs—and what lessons can they teach us about creating powerful packages? A new Nielsen study has the answers.
Among packages tested, the most attention-grabbing design kept consumers looking 2X longer than the least attention-grabbing design. Which design do you think stood out the most? Click the packages to find the answer.
Standing out is just the first battle, though. After that, consumers need to like a package design.
#1 Most Liked
#2 Most Liked
#3 Most Liked
Standing out is just the first battle, though. After that, consumers need to like a package design.
#1 Most Liked
#1 Most Liked
#1 Most Liked
Which design struck consumers as particularly tasty?
It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?
Want to learn more about current trends and best practices for creating package designs that win with consumers in the frozen aisle?