NIELSEN INNOVATION INSIGHTS

NIELSEN INNOVATION INSIGHTS

Consumer adoption is only half the battle of launching a successful product to market—the other half is volumetric potential.

 

When Kraft Heinz was faced with declining Oscar Mayer wiener sales in the middle of 2016, not only was the iconic frank losing at shelf, Americans were looking to alternative options to feed their families. Kraft Heinz decided to pour millions into reformulating their hot dogs in time for Memorial Day 2017 with hopes of reinvigorating the product's success.

 

Download the case to see how Kraft used Nielsen Forecasting to benchmark volume goals and ultimately grow their Oscar Mayer brand.