NIELSEN INNOVATION INSIGHTS

NIELSEN INNOVATION INSIGHTS

Marketers have access to more information than ever – which generates a plethora of new insights that help influence product ideas, use cases, packaging… and even entirely new categories to pursue.

 

Many leading, innovative companies are leaning on machine learning to find the best solution to maximize return on data wealth. Amazon using machine learning to recommend products you would like based on what you buy and FedEx using it to find delivery routes that minimize mileage and maximize efficiency are a few examples.

 

With market research, marketers can take advantage of similar optimization technology to identify and develop the best ideas from the plethora of signals and information they have access to today at any point in their innovation process.

 

Fill out the form to download the mini-report. To learn more, reach out to your BASES business partner or select "Please have a BASES team member reach out to me."