Nielsen Innovation Architect uncovers category white space opportunities and unfulfilled consumer needs so you can develop winning strategies to grow your brand.
By employing Innovation Architect early in the innovation process, you can identify a road map for developing new products, reposition current brands or assess the overall health of your existing brands against competitors.
Nielsen Demand Advisor uncovers category white space opportunities and unfulfilled consumer needs so you can develop winning strategies to grow your brand.
By employing Demand Advisor early in the innovation process, you can identify a road map for developing new products, reposition current brands or assess the overall health of your existing brands against competitors.
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