DESIGN AUDIT SERIES
CRAFT BEER SHELF-BUSTERS
DESIGN AUDIT SERIES
CRAFT BEER SHELF-BUSTERS
With an amazing influx of new craft beers hitting shelves over the past few years, it's more important than ever for these brands to put their best bottle forward. Which US craft beers are winning the war at shelf—and what lessons can they teach us about creating powerful packaging designs? A new Nielsen study has the answers.
With an amazing influx of new craft beers hitting shelves over the past few years, it's more important than ever for these brands to put their best bottle forward. Which US craft beers are winning the war at shelf—and what lessons can they teach us about creating powerful packaging designs? A new Nielsen study has the answers.
What percentage of the time does the typical craft beer buyer decide which beer to purchase while at the shelf, rather than in advance? Select your answer below.
With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which top-selling design on the east coast do you think stood out most to consumers within the first few seconds of looking? Select a package below.
Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the dots on the package to find out what counts most.
Color scheme on the label - 36%
Information about where beer was produced - 43%
Logo or brand name - 39%
Design of the carrier / box - 48%
Alcohol % by volume - 29%
Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the elements below to find out what counts most.
Color scheme on the label
36%
Information about where beer was produced
43%
Logo or brand name
39%
Design of the carrier / box
48%
Alcohol % per volume
29%
Most Liked Designs Among West Coast Top-Sellers
#1 Most Liked
#2 Most Liked
#3 Most Liked
Most Liked Designs Among West Coast Top-Sellers
#1 Most Liked
#2 Most Liked
#3 Most Liked
