DESIGN AUDIT SERIES

THE APPLE OF MY EYE

DESIGN AUDIT SERIES

THE APPLE OF MY EYE

Over the past few years, there's been a steady influx of new cider offerings hitting the market, making it more important than ever for these brands to put their best bottle forward. Which U.S. hard ciders are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.

Most recently, there has been a huge influx of ciders into the market, making it more important than ever for these brands to put their best bottle forward. Which U.S. hard ciders are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.

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In 2016, there were 3X more cider items for sale than in 2012.

What percentage of the time does the typical cider buyer makes decisions at shelf? Select your answer below.

21%
Incorrect
43%
Incorrect
57%
Incorrect
70%
correct

With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which top-selling design do you think stood out to most consumers within the first few seconds of looking? Select a package below.

Portland Cider Kinda Dry
That's Right
2 Towns Ciderhouse
Try Again
Kurant
Try Again
Vander Hard Mill
Try Again

Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the dots on the package to find out what counts most.

Cap color - 29%

Color scheme on the label - 40%

Bottle shape - 37%

Bottle color - 37%

Design of the bottle - 55%

Cider Bottle

Consumers say these aspects of cider packaging tend to make an impression on them. Click the elements below to find out what counts most.

Cap color

29%

Design of the bottle

55%

Bottle color

37%

Color scheme on the label

40%

Bottle shape

37%

Standing out is just the first battle, though. After that, consumers need to like a package design. Click to reveal the most liked designs.

Most Liked Cider Package Designs

Portland Cider

#1 Most Liked

Seattle Cider

#2 Most Liked

Brooks Dry Cider

#3 Most Liked

Standing out is just the first battle, though. After that, consumers need to like a package design. Click to reveal the most liked designs.

Most Liked Designs Among West Coast Top-Sellers

Kona Big Wave

#1 Most Liked

Pyramid Outburst

#2 Most Liked

New Belgium Ranger

#3 Most Liked

Some designs pack a lot of personality. Which design do you think seemed most approachable to consumers?
Brooks Dry Cider
Try Again
Early Man
Try Again
Portland
That's Right!
Lemongrass
Try Again
It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?
Seattle
Thats Right
Kurant
Try Again
Lemongrass
Try Again

It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?

Upheaval IPA
Thats Right
Red Hook IPA
Try Again
New Belgium Ranger
Try Again
Hard Cider Audit Report Cover
Want to learn more about current trends and best practices for creating package designs that win with consumers in the cider aisle?