DESIGN AUDIT SERIES
THE APPLE OF MY EYE
DESIGN AUDIT SERIES
THE APPLE OF MY EYE
Over the past few years, there's been a steady influx of new cider offerings hitting the market, making it more important than ever for these brands to put their best bottle forward. Which U.S. hard ciders are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.
Most recently, there has been a huge influx of ciders into the market, making it more important than ever for these brands to put their best bottle forward. Which U.S. hard ciders are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.
What percentage of the time does the typical cider buyer makes decisions at shelf? Select your answer below.
With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which top-selling design do you think stood out to most consumers within the first few seconds of looking? Select a package below.
Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the dots on the package to find out what counts most.
Cap color - 29%
Color scheme on the label - 40%
Bottle shape - 37%
Bottle color - 37%
Design of the bottle - 55%
Consumers say these aspects of cider packaging tend to make an impression on them. Click the elements below to find out what counts most.
Cap color
29%
Design of the bottle
55%
Bottle color
37%
Color scheme on the label
40%
Bottle shape
37%
Most Liked Cider Package Designs
#1 Most Liked
#2 Most Liked
#3 Most Liked
Most Liked Designs Among West Coast Top-Sellers
#1 Most Liked
#2 Most Liked
#3 Most Liked
It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?
