Package design is more important than ever for competitive categories such as sugar candy. Which US products are swaying consumers at shelf with compelling "eye candy" - and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.
What's on the outside counts. Consumers say these aspects of candy packaging tend to make an impression on them. Click the dots on the package to find out what counts most.
Image of the product - 51%
Window that shows the product - 49%
Logo / brand name - 46%
Color Scheme of the Package - 41%
What's on the outside counts. Consumers say these aspects of candy packaging tend to make an impression on them. Touch the items on the left to find out what counts most.
Image of the product
51%
Window that shows the product
49%
Logo / brand name
46%
Color Scheme of the Package
41%
Among tested packages, the most visible design was seen by nearly twice as many consumers as the least visible design. Which design do you think grabbed and held consumers' attention best within the first several seconds of looking?
Standing out is just the first battle, though. After that, consumers need to like a package design. Click to reveal the most liked package designs.
Most Liked Packs
#1 most liked
#2 most liked
#3 most liked
Standing out is just the first battle, though. After that, consumers need to like a package design.
Touch to reveal the most liked package designs
#1 most liked
#2 most liked
#3 most liked
31%
31%
Try again
45%
45%
Try again
54%
54%
Try again
77%
77%
That's right!
It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?
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