2016 BREAKTHROUGH INNOVATION REPORT, EUROPE EDITION


Identifying a breakthrough idea is a critical step toward launching a highly successful innovation, but it's just the beginning. Next comes the hard work of deploying high-potential ideas in market—from creating a standout package design to developing advertisements that truly resonate with consumers.


The 2016 Breakthrough Innovation Report, Europe Edition, celebrates 11 of the most successful new product launches across Europe—with a particular focus on the tactics these brands employed to excel in market. Deep-dive interviews with the winners shed light on their unique innovation journeys and best practices for all innovators aspiring to break through.