2016 Breakthrough Innovation Report, Southeast Asian Edition

At Nielsen we know that Breakthrough Innovation success is neither magic nor random; it's a science, and those who recognize this fact can consistently improve their innovation outcomes.

The 2016 Breakthrough Innovation Report celebrates innovation success and shares insights and best practices, drawing on the incredible stories of this year's 10 Breakthrough Innovation Award Winners from Southeast Asia.


  • Smashing success stories from Southeast Asia, including deep-dive interviews with the teams who led these initiatives
  • Current innovation trends and challenges
  • Key principles of demand-driven innovation
  • How to leverage unmet consumer needs and identify “jobs to be done” for successful Breakthrough Innovations