2015 Breakthrough Innovation Report, Europe Edition

Breakthrough Innovations remain rare, while failure rates are incredibly high. This reality fuels the widespread misbelief that innovation success is impossible to engineer or predict. However, at Nielsen we know that success is neither magic nor random; it's a science, and those who recognize this fact can consistently improve their innovation outcomes.

The 2015 European Breakthrough Innovation Report shares insights and best practices, drawing on the incredible stories of this year's 18 Breakthrough Innovation Award winners from France, Germany, Italy, Spain, Turkey and the UK.


  • Smashing success stories from Europe, including deep-dive interviews with the teams who led these initiatives
  • Current innovation trends and challenges
  • Key principles of demand-driven innovation
  • How to leverage unmet consumer needs and identify “jobs to be done” for successful Breakthrough Innovations