2015 Breakthrough Innovation Report, U.S. Edition

Breakthrough Innovations remain rare, while failure rates are incredibly high. This reality fuels the widespread misbelief that innovation success is impossible to engineer or predict. However, at Nielsen we know that success is neither magic nor random; it's a science, and those who recognize this fact can consistently improve their innovation outcomes.

This Breakthrough Innovation Report shares insights and best practices, drawing on the incredible stories of 12 U.S. Breakthrough Innovation Award winners from 2015.


  • Smashing CPG success stories, including deep-dive interviews with the teams who led these initiatives
  • Current innovation trends and challenges
  • Key principles of demand-driven innovation
  • How to leverage unmet consumer needs and identify “jobs to be done” for successful Breakthrough Innovations