Breakthrough Innovations remain rare, while failure rates are incredibly high. This reality fuels the widespread misbelief that innovation success is impossible to engineer or predict. However, at Nielsen we know that success is neither magic nor random; it's a science, and those who recognize this fact can consistently improve their innovation outcomes.
The 2015 European Breakthrough Innovation Report shares insights and best practices, drawing on the incredible stories of this year's 18 Breakthrough Innovation Award winners from France, Germany, Italy, Spain, Turkey and the UK.