Over the last several years, Nielsen has identified and awarded dozens of "breakthrough" innovations in Europe. With Nielsen’s Top 25 Breakthrough Innovations Powered by BASES, we’ve moved beyond focusing only on blockbuster launches to also tell the stories of great success found in targeted plays, trendsetters and more.

• Learn how to replicate the winners’ achievements with a framework for success focused on strategic activation for all types of innovations.
• Get a first-hand look at how the Top 25 Breakthrough Innovations were developed and activated with excellence.
• Explore topics such as achieving category growth, how quick wins play a part in a balanced innovation portfolio, pack design, and more. 
• This year the geographic scope has been further expanded to include a range of spotlights from across both Western and Eastern Europe.

Join us as we explore this year’s Top 25 Breakthrough Innovations, celebrating breakthroughs of all sizes, strategies and stories.

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