Over the last decade, Nielsen has identified and awarded over 100 "breakthrough" innovations. With Nielsen’s Top 25 Breakthrough Innovations Powered by BASES, we’ve moved beyond focusing only on blockbuster launches to also tell the stories of great success found in targeted plays, trendsetters and more.


  • Learn how to replicate the winners’ achievements with a framework for success focused on strategic activation for all types of innovations.
  • Get a first-hand look at how the Top 25 Breakthrough Innovations were developed and activated with excellence by exploring topics such as driving your category, quick wins, pack design, own brand and more.
  • Understand what it takes to have true staying power beyond launch into Years 3, 4, 5 and beyond with an analysis of our past winners.


Join us as we explore this year’s Top 25 Breakthrough Innovations, celebrating breakthroughs of all sizes, strategies and stories.


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