LEVERAGING PACK DESIGN TO HARMONIZE A BRAND

Regardless of the type of product, package design is very influential in the consumer’s path to purchase. Not only does package design reinforce brand identity, but it is also a key competitive tactic to standing out on shelf. Thus, it is imperative for marketers to understand the design landscape and get this right. 

 

Learn how Bayer utilized Nielsen Design Navigator to choose a package design that had the highest potential to harmonize the brand globally. Through this guidance, Bayer was able to get answers to key questions and launch products with a package design that not only filled their needs but lead to higher engagement in-market.

NIELSEN DESIGN TOOLS ANSWER KEY QUESTIONS ABOUT PACKAGE DESIGN

Download the case study using the form below to see how Bayer used pack design to unify their brand

WHEN IS IT TIME TO REDESIGN?

 

WILL MY PACKAGING STAND OUT ON SHELF?

HOW WILL CONSUMERS REACT TO MY DESIGN?