ADDRESSING THE INNOVATION GAP
What Retailers Want and What Manufacturers Need:
Over the past 40 years, BASES has partnered with manufacturers to assess and optimize the potential of their new products prior to launch. Our best-in-class, predictive analytics provide insights that enable manufacturers to confidently and effectively go to market with their new products, including a key step in that process: having a successful retail sell-in conversation.
RETAILERS ARE HUNGRY FOR RICHER ANALYTICS
TO IMPROVE THEIR MERCHANDING DECISIONS
MORE CROWDED
30,000
Average new launches every year
LESS STORE SPACE
7,500
Median brick & mortar decline in square feet over the past 10 years
SECURE SHELF SPACE
?
How can manufacturers make the case for new shelf space?
