CHALLENGER PLAYBOOK
"Unless you can ultimately connect the insights you teach your customers back to capabilities you can offer, you're much more likely providing free consulting than Commercial Teaching"
–The Challenger Sale
This playbook contains the information, tactics and materials you need for your conversation on Challenging Concept Testing (Resource Maximization). It will help you get in the door at target accounts, develop new opportunities and position Nielsen as the best solution to address your client's challenges. Click on the button below to start from the beginning or skip around using the chapter links above.
"Unless you can ultimately connect the insights you teach your customers back to capabilities you can offer, you're much more likely providing free consulting than Commercial Teaching"
–The Challenger Sale
This playbook contains the information, tactics and materials you need for your conversation on Challenging Concept Testing (Resource Maximization). It will help you get in the door at target accounts, develop new opportunities and position Nielsen as the best solution to address your client's challenges. Click on the button below to start from the begning or skip around using the chapter links above.
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