NIELSEN INNOVATION INSIGHTS

Increasingly, brands face more competition at retail, and packaging serves as a critical tool for driving awareness and trial. On average, Nielsen has found that optimized package designs deliver a 5.5% lift in forecasted sales revenue.

Uncover your packaging potential by evaluating your design on key dimensions such as stand-out, brand personality and consumer preference. If you're considering a packaging change, learn how you can explore many different directions early in the process, and ultimately select the design route most likely to win with consumers.

In this webinar, you'll learn how Nielsen can help you answer the following questions:

• What kind of impact does an effective package design have on a brand's bottom line?
• What are some best practices for consistently developing designs that win with consumers?
• How is our current package performing relative to competitors on key metrics, such as stand-out, key message and personality communication, and consumer preference?
• What are our design's strengths and potential areas for improvement?
• Which of the design options for our new or restaged package should we select?

This is the second installment of a three-part webinar series. You can register for parts one and three here.