NIELSEN INNOVATION WEBINAR
Increasingly, brands face more competition at retail, and packaging serves as a critical tool for driving awareness and trial. On average, Nielsen has found that optimized package designs deliver a 5.5% lift in forecasted sales revenue.
Uncover your packaging potential by evaluating your design on key dimensions such as stand-out, brand personality and consumer preference. If you're considering a packaging change, learn how you can explore many different directions early in the process, and ultimately select the design route most likely to win with consumers.
In this webinar, you'll learn how Nielsen can help you answer the following questions:
This is the second installment of a three-part webinar series. You can register for parts one and three here.
Register for the webinar:
Thursday, June 1st @ 12pm EST or
Monday, June 5th @ 2pm EST