NIELSEN INNOVATION INSIGHTS

Determining the ideal price point, line-up and marketing execution can lead to significant brand growth. However, we know that pricing new products isn't an easy task—price too high and your product won't sell, price too low and you'll leave money on the table. Additionally, brands have a limited amount of shelf space, but retailers and consumers demand a steady stream of innovation. As a result, you have to make some tough choices about which new products to launch and which existing ones to delist. Learn how you can maximize brand growth by evaluating a wide range of scenarios to determine the optimal line-up and pricing.

 

In this webinar, you'll learn how Nielsen can help you answer the following questions:

• What are the most incremental new variants to add to our existing line and which, if any, existing SKUs should we drop to make space for these new products on shelf?
• What's the best price to maximize volume, revenue and margin for our new product?
• Which new pack sizes increase margin without hurting volume or cannibalizing existing options?
• Which innovations are most incremental to our total portfolio?
• How do our innovations cannibalize each other? What is the impact of launching them simultaneously?

 

This is the third installment of a three-part webinar series. You can register for parts one and two here.